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A conscious consumer who strives to make the most healthful, humane, and sustainable choices possible. A VegAwarian is AWARE that their lifestyle and product choices affect the quality of others' lives and the world. They desire to support industries that reflect the highest ethical standards and are committed to using their power as consumers to impact positive change.

VegAwarian: (vej·AWARE·e·ən)

"Some men see things as they are, and ask why.

I dream of things that never were, and ask why not."

– Robert Kennedy

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